Client story
CopilotGTM
CopilotGTM is a voice-first, execution-focused CRM for B2B revenue teams. Cofounded by Saksham Bhutani and Nikhil Singhal.
The engagement
CopilotGTM’s founding team was early in building their product and brought in Aspen Roots as an outside advisor to help sharpen who the product was for and what those users actually achieved.
- Compared what individual users need versus what team leads prioritize
- Reviewed product decisions in progress, weighing what would land
- Tried early builds after major changes, bringing back firsthand reactions
The outcome
The engagement sharpened CopilotGTM’s understanding of their end user, informing how they thought about direction and priorities during a formative stage of the company.
Aspen Roots helped us step back from the product and really understand what our users needed. Their perspective gave us more clarity on what to prioritize, what to question, and how to make better product decisions at an early stage.
Saksham Bhutani
Cofounder & CEO, CopilotGTM
